Email is a common way of communicating and contacting customers and is accepted by most people. Most consumers consider it common to give their e-mail address to a business entity when they make an online purchase. But once a business has the e-mail address of a customer or potential customer, how can e-mail marketing be beneficial to the business? Click here to know more about E-mail Marketing strategies.
Following are the benefits of E-mail Marketing:
- Provide outlook email list
To grow your business, you need to create a list of emails from customers and prospects. The best way to receive a potential customer’s email is to offer something of value for free in exchange for their email address. If a potential customer provides you with their email address, it means they are interested in your business and want to know more.
- Increases conversion rates
Email marketing is one of the most effective forms of marketing, if not the most effective. E-mail marketing still has a higher return on investment than any other online marketing method. The conversion rate for email marketing is between 4% and 7% over time. Indeed, a potential customer must see your message 7 to 8 times before you trust enough to buy something. Email is the perfect way to do it.
- Creates regular customers
The best way to increase sales is to satisfy your customers so that they become repeat customers. Finding a new customer is 6 to 7 times more expensive than keeping an existing customer.
When someone has bought a product from your home and you have their email, you can now email special offers and more value. Email marketing informs your customers of other offers that may be of interest to them.