I've spent a bit of time recently with James and the gang from DoTheGreenThing which has been a lot of fun.

Apart from the generally very positive message around, well, doing the green thing, I think they've done a great job of simplifying the - sometimes obscure, or abstract, or contrary - messages into 7 simple steps:

And then the story telling. Much as I loved the latest Glove Love stuff, I'm a sucker for the terrible puns of Ninjin - The Way Of The Vegetable Assassin: