Mass Effect 2 Ad in Silverlight

New Media Age picks up on a Silverlight Ad out in the wild from EA Games to promote Mass Effect 2. (What a great game by the way… unfortunately it turned up before I finished Borderlands so there’s two vying for attention).

NMA describe it in terms ad folk will understand:

The three-week campaign for flagship Xbox and Windows action game Mass Effect 2 comprises an expandable MPU which contains around 500Mb of rich content including high-resolution images that can be zoomed into by up to 30 times and buffer-free HD video trailers.

The ad is delivered dynamically depending on the speed of visitors’ broadband connection.

That means DeepZoom was involved to you and I. You can check it out here. MikeT has a couple of useful links on the ad details here.

You can view the ad here to see the smart DeepZooming stuff. Will only be alive for a while of course.