A good hold on the digital technology has become essential in the marketing industry like never before. And with the increasing use of digital platform to promote products and services, the demand for professionals with a strong hold on the techniques and strategies have also increased.
People have started to spend twice as much time on the internet as it used to a few years ago. And with this, online shopping has surpassed offline shopping statistics.
Why digital marketing is so successful?
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-Increase traffic on Web sites
-Helps in generating leads
-Helps in brand building
-Improve search engine rankings
-Assist in improving internal communication
-Assist in providing better customer service
-Helps in understanding the ever-changing demands and expectations of people.
Digital marketing courses include following topics:
Search engine optimization (SEO): It is the process of attracting traffic from natural search results is free and on a search engine such as Google, Yahoo or Bing to make sure that your website appears high on the list of results shown by the search engine.
The above mentioned are just some of the components of the marketing program and along with it an interactive session with industry experts, doubt clearing sessions, practical tasks and surveys conducted from time to time for students.